Industry Benchmarks
Shopping Cart Abandonment Rate Average 2026
What is the average shopping cart abandonment rate? Learn the e-commerce cart abandonment benchmarks 2026 and how to reduce it.
Average Abandonment Rate
Based on 2026 industry data
Understanding the Benchmark
It is a staggering statistic, but the global average shopping cart abandonment rate is nearly 70%. That means 7 out of 10 people who add an item to their cart will leave without buying.
People Also Ask: Why do customers abandon shopping carts?
The top reasons for cart abandonment include:
- Unexpected Costs: High shipping fees or taxes added at the final step (accounts for 48% of abandonments).
- Account Required: Forcing a user to create an account rather than offering guest checkout (24%).
- Slow Delivery: Shipping times are too long (22%).
- Complicated Checkout: The checkout process is too long or looks untrustworthy.
People Also Ask: How can I recover abandoned carts?
To recover lost sales, you must implement automated abandoned cart email and SMS flows. Offering a 10% discount code in the second email of the sequence is a proven tactic to bring hesitant buyers back to complete their purchase.
How to reduce cart abandonment on Shopify
To prevent abandonment in the first place, offer transparent shipping costs on the product page before checkout, offer free shipping thresholds, and streamline your checkout process using accelerated payment methods like Shop Pay, Apple Pay, and Google Pay.
How do you stack up?
Use our free calculator to see if your metrics beat the industry average.
Calculate Your Metrics →