E-commerce Industry Benchmarks
Stop guessing. Compare your metrics against the industry average and see how you stack up against top-performing stores.
Net Profit Margin
Amazon FBA Average Profit Margin 2026
15-20%
What is a realistic profit margin for Amazon FBA? We break down the Amazon FBA fees and margins calculator averages.
Average Order Value
Etsy Average Order Value Benchmarks 2026
$25.00
What is a good average order value on Etsy? See the average spending on Etsy per customer and learn how to increase Etsy AOV.
Average CAC
Ecommerce CAC Average 2026
$29.00
What is a good CAC for ecommerce? Find out the Average Customer Acquisition Cost by industry and how to lower CAC.
Conversion Rate
Average Shopify Conversion Rate 2026
1.8%
What is a good conversion rate for Shopify in 2026? Discover the e-commerce conversion rate benchmarks and how to improve yours.
Abandonment Rate
Shopping Cart Abandonment Rate Average 2026
69.9%
What is the average shopping cart abandonment rate? Learn the e-commerce cart abandonment benchmarks 2026 and how to reduce it.