Industry Benchmarks
Ecommerce CAC Average 2026
What is a good CAC for ecommerce? Find out the Average Customer Acquisition Cost by industry and how to lower CAC.
Average Average CAC
Based on 2026 industry data
Understanding the Benchmark
For e-commerce brands utilizing Meta (Facebook/Instagram) and Google Ads, the average Customer Acquisition Cost (CAC) sits at $29.00 across all industries.
People Also Ask: What is a good CAC for ecommerce?
A good CAC is entirely relative to your Customer Lifetime Value (LTV) and your Gross Profit Margin. If you sell a $200 pair of shoes with a $100 profit margin, a $40 CAC is excellent. If you sell a $20 t-shirt with a $10 profit margin, a $40 CAC will bankrupt your company.
Average Customer Acquisition Cost by industry
- Apparel & Fashion: $25 - $35
- Health & Supplements: $40 - $50
- Home & Garden: $30 - $45
People Also Ask: How do you calculate customer acquisition cost?
The formula is:
CAC = Total Sales and Marketing Spend / Number of New Customers Acquired
Why is my CAC so high?
High CAC is usually caused by low ad relevance (poor targeting), ad fatigue (showing the same creative too many times), or a poorly optimized landing page that fails to convert the traffic you paid for. To lower CAC in e-commerce, you must focus on improving your website’s conversion rate and testing fresh ad creatives.
How do you stack up?
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