E-commerce Glossary
What is Amazon FBA?
Fulfillment by Amazon (FBA) allows sellers to store products in Amazon's fulfillment centers. Discover the pros, cons, and hidden fees of Amazon FBA.
Definition
Fulfillment by Amazon (FBA) is a service provided by Amazon that provides storage, packaging, and shipping assistance to sellers. This takes the burden off the seller and grants them access to Amazon Prime’s two-day shipping network.
How it works
- You send your products to an Amazon fulfillment center.
- Amazon stores your products.
- When a customer orders, Amazon picks, packs, and ships it.
- Amazon handles customer service and returns.
People Also Ask: How much does the average Amazon FBA seller make?
The amount varies wildly, but the average successful FBA seller makes between $1,000 and $2,500 per month in net profit during their first year. However, this requires careful product selection and strict control over unit economics.
People Also Ask: Is Amazon FBA still profitable in 2026?
Yes, Amazon FBA is still profitable in 2026, but the margins are tighter due to increased fulfillment fees, higher PPC costs, and increased competition. Success requires a deep understanding of your profit margin and ACoS.
The Cost of FBA
While highly convenient, FBA is not free. Sellers must pay fulfillment fees (based on size and weight) and monthly storage fees. It’s critical to calculate these exact fees before deciding if a product is viable for FBA.
Put this into practice
Don't just read about Amazon FBA. Calculate it instantly with our free tool.
Open Amazon FBA Profit Calculator →