Etsy Offsite Ads Explained

Definition

Etsy Offsite Ads is an advertising program where Etsy purchases ad space on search engines (like Google) and social media networks (like Facebook) on behalf of its sellers. If a buyer clicks on one of these ads and purchases from your shop within 30 days, you pay an advertising fee to Etsy.

People Also Ask: How much does Etsy charge for offsite ads?

The fee depends on your historical sales volume:

• If your shop made less than $10,000 USD in the past 365 days, the fee is 15% of the total order value (including shipping).
• If your shop made $10,000 USD or more in the past 365 days, the fee drops to 12% of the total order value.

People Also Ask: Can you turn off offsite ads on Etsy?

If your shop has made less than $10,000 in the past 365 days, yes, you can opt out of the program in your Shop Manager settings. However, once your shop crosses the $10,000 threshold, you are permanently enrolled in the program and cannot turn off offsite ads, even if your sales drop below the threshold later.

People Also Ask: Are Etsy offsite ads worth it?

Because this fee is taken out of the total order value (including shipping), it can devastate profit margins if not properly accounted for. They are “worth it” only if you have a gross profit margin of at least 50% to absorb the 12-15% hit while still remaining profitable.